WEBSITE DEVELOPMENT AND LAUNCH
When The Escapologist escape rooms were expanding to become a chain of five locations, as well as starting to franchise, they needed a new website with a streamlined customer journey focused on bringing the escape room experience to life to drive online bookings.
STEP INTO AN INTRIGUING ESCAPE ROOM WORLD
When we previously helped The Escapologist to expand to Xscape Yorkshire with a launch marketing campaign, we developed their brand strapline of ‘Escape from the everyday to the extraordinary’.
Now that they were opening at another high footfall destination, the White Rose Shopping Centre in Leeds, and working with franchisees, it was time to take the brand to the next level. We did this by creating an online world to bring their mysterious escape rooms to life without giving too much away!
THE CUSTOMER JOURNEY TO PURCHASE
When we considered the customer journey, we learnt that there are two main reasons for purchasing – escape room theme and location. We built in functionality so that the various escape rooms could be filtered by both of these.
This functionality makes cross-selling similar themed escape rooms at different locations easier and also provides the opportunity for up-selling food and drink at specific locations.
Through structuring the locations by region, we also future-proofed the website so it meets The Escapologist’s needs as they further achieve their ambitious growth plans.
UNDERSTANDING THE TARGET AUDIENCE
Whilst a great customer journey will help to drive sales, it’s not the main reason why prospective customers will go on to buy.
It’s the experience that motivates people to book. Taking their kids on a magical sleigh ride to the North Pole or escaping the January blues are the customer needs which we tapped into when promoting The Escapologist’s new website.
WE CREATED VARIOUS ARTWORK TO BRING THE ESCAPE ROOM EXPERIENCES TO LIFE – HERE YOU’LL FIND SORCERERS AND MAGICAL TRICKERY…
Escape room artwork for ‘The Game That Shall Not Be Named’ at White Rose Shopping Centre, Leeds.
MEET GIANTS AND DISCOVER WHAT LEGENDS ARE MADE OF…
Escape room artwork for ‘The Giants of Consett’ at Consett, Country Durham.
VENTURE INTO A DARK WOOD WHERE WITCHES LURK…
Escape room artwork for ‘The Witches of Muggleswick’ at Consett, Country Durham.
TRAVEL BACK TO VICTORIAN LONDON ON A DETECTIVE MISSION…
Escape room artwork for ‘Sherlocked-In’ at White Rose Shopping Centre, Leeds.
FLY THROUGH THE STAR FILLED SKY TO THE NORTH POLE…
Escape room artwork for ‘The Escapologist’s Christmas Experience’ at White Rose Shopping Centre, Leeds.
HIDE OUT IN PARLIAMENT’S UNDERCROFT AND PLAN THE GUNPOWDER PLOT…
Escape room artwork for ‘Guy Fawkes: The Gunpowder Plot’ at White Rose Shopping Centre, Leeds.
ARE YOU A GROWING BUSINESS TAKING YOUR NEXT STEP?
If you’re interested in big brand marketing ideas (without the big price tag) for your business, please give us a shout – we’d be happy to have a chat over a coffee or even a beer. We’re super friendly and straight talking – there’s no marketing mumbo jumbo here!
07969 906369 | email@example.com