BREW YORK KEG FEST NORTH

EMAIL MARKETING CAMPAIGN

Brew York’s tap room is as quirky as their weird and wonderful brews and is a great place for a beer festival – and this is exactly what Keg Fest North was! The guys at Brew York joined forces with four of the North’s best breweries to offer over 50 of the most existing and finest brews!

They added an array of great street food into the mix along with live DJs and music – and hey presto a long weekend of beer appreciation was born! They wanted to get word of the Keg Fest out there and that’s where we helped them with an email marketing campaign, which exceeded industry standards for both open rates and click through rates, firmly put the Keg Fest on brew lovers’ radars!

BRINGING KEG FEST NORTH TO LIFE

Email marketing is great for delivering messages directly to the people who are interested in what you’re doing! But, it’s important to strike a balance – if you bombard your subscribers with too many emails you’ll just loose them. And so, this is where a bit of planning comes in.

The Keg Fest was mainly going to be an event where people bought their tickets on the door. With this challenge timing was everything – we needed to get on people’s radars enough in advance so that they hadn’t already made plans, but not so early that they forgot about the fest! This was where a staggered email campaign worked it’s wonder…

THE SUCCESS IS IN THE STATS!

With a carefully timed email campaign, we consistently exceeded industry standards for both open rates and click through rates. With our initial email surpassing the industry benchmark for open rate by 128% and click through rate by 154%.

We helped drive people to the Keg Fest by getting messages into their inboxes at the right time – and by developing Brew York’s fun and quirky tone of voice we brought to life what the Keg Fest North had to offer brew lovers!

ARE YOU A GROWING BUSINESS TAKING YOUR NEXT STEP?

If you’re interested in big brand marketing ideas (without the big price tag) for your business, please give us a shout – we’d be happy to have a chat over a coffee or even a beer. We’re super friendly and straight talking – there’s no marketing mumbo jumbo here!

07969 906369 | sarah@therainbowmash.co.uk